Start at the counter
I worked with the owners to map how an online order would fit into the shop’s day. A local customer might reserve a book for pickup while someone outside Oakville needed it shipped. Both had to be able to trust the stock they saw online.
Organize the shelves for collectors
A Pokémon player looking for a single card shops differently from someone buying a sealed box. I used game and product type as entry points, with comics, supplies, and the events calendar within reach from the homepage.
Get the shop ready to fulfill orders
I configured payments and shipping, connected inventory management, and tested the storefront with the team. Training the staff was part of the launch so they could handle orders alongside their regular in-store work.