Michael Emery Portrait

I'm Michael Emery, a product manager and designer based in Oakville, Ontario.

Results-driven product leader with over 20 years of experience in mobile and web product management. Known for strategic vision and creative problem-solving, with a proven track record of leading multi-platform projects and driving growth through innovative design solutions.

EXPERIENCE.

KINDERTALES
2014 - 2024

Head of Design
Product Management, Design and Strategy

As a founding team member, played a pivotal role in building Kindertales, an enterprise-class SaaS start-up for daycare management, serving the largest daycare providers in Canada and clients worldwide.

Highlights and Achievements

  • Spearheaded growth with user-first design, market analysis, and strategic partnerships, resulting in:
    • Serving over 40,000 children, tens of thousands of staff, and 80,000+ parents daily.
    • Processing over $150 million USD annually in childcare payments
    • Consistent month-over-month revenue growth.
  • Developed company brand, naming, and visual identity, boosting market recognition.

Design and Product Management

  • Directed mobile and web interface and experience design, achieving high user adoption and satisfaction.
  • Established UI/UX and branding guidelines, ensuring a cohesive and engaging user experience.
  • Conducted market research to refine the product roadmap, focusing on features that drove customer acquisition and retention.
  • Managed agile development teams locally and internationally, ensuring high-quality, timely project delivery.
  • Led daily scrum meetings, implementing process improvements to boost team efficiency and productivity.
  • Used Google Analytics and WalkMe for data-driven design improvements, enhancing user experience.
     

PURE3 INTERACTIVE
2010 - 2014

Art Director
UI/UX Design, Project Leadership and Product Management

As Design Director at this start-up web marketing and application development agency, I led UI/UX design and product development, expanding my role to include project leadership and product management.

Design Direction and Product Design

  • Directed UI/UX design for mobile/web apps, corporate identity, marketing, video production, and trade shows, boosting brand recognition and user engagement.
  • Played a key role in developing successful custom software solutions, including point-of-sale systems and the original childcare management platform that evolved into Kindertales.

Product Management

  • Oversaw local and international development teams in creating multi-platform mobile and web applications, leading to the successful launch of Kindertales as a standalone business.
  • Established and implemented company-wide project management standards, ensuring successful project outcomes and client satisfaction.
     

SCRATCH MARKETING
2005 - 2010

Senior Designer
Web, Trade Show, Print and Branding

Scratch Marketing is a leading Toronto-based agency serving global brands.

  • Delivered high-impact design solutions for major clients including Electrolux, Conair, and Frigidaire. Projects spanned web and print marketing, tradeshow launch materials, and corporate branding.
     

FREELANCE GRAPHIC & PRODUCT DESIGN
2002 - Present

Owner
Product Management, Design and Consulting

Leverage over 20 years of expertise in product management and design to deliver innovative, user-centered solutions for diverse clients, aligning with business goals and driving results.

Key Collector Comics

  • Redesigned mobile and web applications, increasing user engagement by 20% and subscriber growth by 15%. Led rebranding and executed web and print marketing campaigns, enhancing brand recognition.

Dungeon Comics & Cards

  • Developed a comprehensive e-commerce platform with high conversion rate. Improved TCG tournament processes with an online event calendar and ticketing system, increasing player engagement.

CGC Comics

  • Manages ongoing strategic partnership with Key Collector Comics, driving new customer acquisition through collaborative campaigns.

EXPERTISE.

  • Product Management
  • Design Direction
  • UI / UX Design
  • Mobile Product Design
  • Online Payment Systems
  • Design Systems
  • Prototyping
  • Project Leadership
  • Team Leadership
  • Multi-Tasking
  • Communication
  • Business Intelligence Reporting
  • Business Acumen
  • Cross-Functional Leadership
  • Data-Driven Decisions
  • Adobe Creative Suite
  • Jira, Figma, Asana
  • Microsoft Office, PowerBI

 

EDUCATION.

Introduction to Project Management
Project Management Program
University of Toronto
Toronto, Ontario


Interactive Multimedia (Postgraduate)
Web Design & Development
Sheridan College
Oakville, Ontario


Bachelor of Design
Graphic Design
Sheridan College
Oakville, Ontario


Art Fundamentals
Fine and Studio Art
Sheridan College
Oakville, Ontario

PERSONAL.

Other than how many selfies a day I take with our dogs here are some of the other things about me that you might find interesting.

 

Michael Emery Portrait w Dog

ARTISTIC

Love for art and creativity is the driving force behind most things I do and enjoy in my professional and personal lives.

Whether it is creating, appreciating, critiquing, or collecting, a passion for art is constant in my life.

TECHY

I am an avid tech enthusiast. I've been building my own PCs since computers ran on DOS and ran games like Wolfenstein.

I also love discovering and tinkering with emerging technology like A.I. (please don't kill us all) and VR.

ANALYTICAL

As much as art has always been my passion, I am also an analytical thinker and spreadsheet lover.

My background includes web development experience. This helps me be aware of the challenges of someone having to build what I design.

COLLECTOR

Probably painfully obvious at this point but I wear my nerd flag loud and proud. 

If it is covered in webs, has pointy ears or is swinging a laser sword there is a very good chance I'm a fan of it and collect it.

My wife is very patient.

CONTACT.

Feel free to reach out if you want to discuss a project or job opportunity.

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