DUNGEON COMICS & CARDS
Dungeon Comics and Cards sought to expand their business by creating an engaging and user-friendly e-commerce platform. Recognizing the need to reach a broader audience and catch-up to the dominance of online shopping, they partnered with me to design and develop their online store. The goal was to create a site that not only captured the essence of their physical store but also provided a seamless and enjoyable shopping experience for their customers.
RESPONSIBILITIES
- E-Commerce Site Setup
- Strategy Sessions
- Web Design
- Copywriting
- Project Management
TOOLS
- Adobe Creative Suite
- Shopify
ROLE & TIMEFRAME
- Freelance Client
- 2024 - Present
CHALLENGES
Translating the in-store experience of Dungeon Comics and Cards to an online platform presented a significant challenge, as it was essential to maintain brand consistency and capture the store's unique atmosphere as well as cater to both comic and card collection audiences.
Building a scalable site capable of handling increased traffic and sales volumes was imperative to support the anticipated growth and ensure long-term sustainability.
GOALS
- Attract customers from outside Oakville, Ontario.
- Boost revenue by providing an online shopping option.
- Offer a user-friendly and engaging e-commerce platform.
- Integrate online sales with existing inventory and sales POS systems.
APPROACH
Discovery Phase
Conducted in-depth meetings and market research to understand the client's vision, goals, and industry standards
Design Phase
Created wireframes and mockups to visualize an intuitive, brand-aligned website layout.
Development Phase
Configured a secure, scalable Shopify e-commerce site with advanced search options, responsive design, and real-time inventory management.
Testing Phase
Performed rigorous testing and gathered client feedback to ensure a seamless user experience.
Launch and Post-Launch Support
Ensured a smooth launch, provided client training, and offered ongoing maintenance and support.
E-COMMERCE SITE DESIGN
An online shopping experience that feels like you're in store.
Creating the Shopify e-commerce site for Dungeon Comics and Cards began with understanding the brand's identity and goals. We designed custom wireframes and mockups, then developed the site on Shopify, integrating inventory management and detailed product listings.
Content was optimized for SEO, and payment and shipping options were configured. After extensive testing, the site launched with a targeted marketing campaign, resulting in increased sales, broader market reach, and improved operational efficiency.
OUTCOMES
INCREASED REACH AND SALES
Dungeon's new e-commerce platform allowed the store to attract customers from across Canada and internationally, significantly increasing their sales and customer base. Within less a day of being live over $10,000 in product was sold via the site.
ENHANCED USER EXPERIENCE
Existing customers appreciated the intuitive design, easy navigation, and the ability to find and quickly purchase products online and then pick them up in store.
EFFICIENT OPERATIONS
The integrated inventory management and order processing systems streamlined the store's operations, saving time and reducing errors.
FINAL THOUGHTS
The new e-commerce site for Dungeon Comics and Cards successfully achieved the client’s goals of expanding their customer base, enhancing user experience, and increasing sales while maintaining their unique brand identity.
CONTACT.
Feel free to reach out if you want to discuss a project or job opportunity.
Mobile: +1 905 334 6280
E-mail: mike@emerymedia.com
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